Content Creation

Posting content to social media is a (mostly) straightforward process. However, it’s vital to understand what and when to post to your channels. Due diligence is one of the most important aspects in our discovery stage. We want to learn everything that we can about your business to create tailored messages, and target your market effectively.

Understanding your competitors, your customers’ buying decisions, your company’s unique selling propositions, and so forth. Each of these intangibles give our a team a clearer vision of how we can help develop a marketing plan that converts your target audience in to loyal customers, clients and social advocates.

The more knowledge we gain about your business, customers, clients and competitors, the more engaging the content we craft for your audience will be.

Community Management and Engagement

We want your fans and followers to feel like a valuable part of your community, which is why we comment, message, and interact with your community and target audience within your niche. Our team provides around-the-clock community management and engagement in an authentic and organic way. We do not use bots to artificially grow your following or provide automated responses to customers and clients. This method is not sustainable and it is not based in our ethical and values-driven approach.

Based on the data from a 2019 CGS survey, 86% of users prefer to interact with a human being as opposed to a robot, and 71% of users admitted they would be less likely to use a brand missing the human element of customer service. Users want to personally connect with the people beyond the brand. We serve as an extension of your team to manage and engage with your community and develop authentic relationships with your audience. Our humans are standing by!

Scheduling and Publishing

It can be time-consuming wracking your brain on what to post and attempting to post consistently at optimal times on social media manually while running day-to-day business operations. Whether you are a small business owner, entrepreneur, or brand, you know that time is VERY limited. It takes a significant amount of time to manually and individually publish social media content with hashtags that make sense and captivating captions across multiple channels.

This is where we come in and make your life so much easier! We understand that creating a message and publishing with the best reach takes time - a lot of it. We work with our clients weeks and months in advance to schedule and plan social-first content.

All clients are given FREE access to review and approve each message, which allows our team to ensure that minimal to no errors are made in social posts for your business or brand.

Analytics and KPIs

You cannot succeed digitally by dumping some pictures online and hoping that it will gain traction. The social and digital landscape changes and evolves constantly. Remember, the internet is comprised of actual human beings that are also influenced and change their minds often.

This is one of the primary reasons that we track, monitor, report and analyze key performance indicators our social media services yield. On our end, we track what is happening day-to-day, month-to-month, and quarter-by-quarter to ensure you are exceeding your business or brand goals and objectives. Our team always has a birds-eye-view of what is happening on a monthly and quarterly basis, and we can make recommendations on when and how to shift your strategy in a way that will garner the best results for your business or brand.